Business advertising is a key element of business success, as it is the main way in which any business finds new customers.
Advertising for business has become more in-depth, as there are many ways that companies can advertise themselves.
To develop a well-rounded advertising strategy that reaches the most potential customers, it is critical that business owners know the different types of advertising for companies and understand the role that each of them plays in a successful marketing plan.
- Display Advertising - The most commonly known type of business advertising, display ads are those that are positioned as banners on webpages or within the page content. These days, display ads commonly appear as sidebar ads at the side of a webpage, at the top of the website, or as ads that break up the content within the body of a webpage. They also frequently appear on social media platforms. These digital billboards can be static or animated and typically include the business name, logo, and other imagery and text as required.
- Mobile Advertising - With more people using their phones for searching, shopping, and researching than ever before, mobile ads have a critical place in any business advertising strategy. Mobile ads are essentially any type of advertising for business that is optimized to appear on a mobile device. They can be display ads of any kind, PPC ads, or even video and social media ads.
- Video Advertising - Video ads are both informative and entertaining, which is why they are becoming a favorite type of advertising for companies of all types. Any business can film a short video clip and run it as an ad that gets played within a video on YouTube and other video platforms that offer video advertising.
- Native Integrated Advertising - Native ads are those that do not initially appear to be business advertising but instead informative content created by the business. Blog posts, social media posts, complete short and long format videos, photos, and other types of content promoting the company’s products or services all perform as non-intrusive, native advertising for companies that provides viewers with valuable information while keeping the business name in their mind.
A great business advertising strategy is one that utilizes most if not all of these different types of advertising so it is possible to reach the broadest audience possible.
To learn more about these four advertising for business methods and how any business can benefit from them, a marketing agency experienced in the development of effective marketing campaigns can help!